Getting the very best out of BAV – where brands meet culture

Welcome to the BAV Academy. BAV, the WPP brand analytics platform, is an indispensable tool for all things brand measurement related. Here you will learn about the core elements of BAV, how it measures brands and how to get the most valuable insights for your clients and new business.

Modules

We have a series of quick modules each designed to help you understand the core elements of BAV and to get the most out of the platform. You don’t have to complete all modules at once, you can log in at your leisure and complete in your own time.

Take the modules

Webinar Series

Learn more about how BAV works, and how it can help you and your clients build their brands and grow their business. You will also have the opportunity to ask questions of the BAV experts. Live every week and available on-demand.

Watch the webinars

Glossary

An overview of the BAV metrics, the scores available, and what insights the metrics give you when analysing brands.

Read the glossary

Your Access to BAV Data

The place to come to get BAV data, analysis and insights for the over 57 000 brands in 50 countries studied since 1993.

Access the data