Getting the very best out of BAV – where brands meet culture

Welcome to the BAV Academy. BAV, the WPP brand analytics platform, is an indispensable tool for all things brand measurement related. Here you will learn about the core elements of BAV, how it measures brands and how to get the most valuable insights for your clients and new business.

Your Access to BAV Data

The place to come to get BAV data, analysis and insights for the over 57 000 brands in 50 countries studied since 1993.