Getting the very best out of BAV – where brands meet culture
Welcome to the BAV Academy. BAV, the WPP brand analytics platform, is an indispensable tool for all things brand measurement related. Here you will learn about the core elements of BAV, how it measures brands and how to get the most valuable insights for your clients and new business.
We have a series of quick modules each designed to help you understand the core elements of BAV and to get the most out of the platform. You don’t have to complete all modules at once, you can log in at your leisure and complete in your own time.
Learn more about how BAV works, and how it can help you and your clients build their brands and grow their business. You will also have the opportunity to ask questions of the BAV experts. Live every week and available on-demand.
Your Access to BAV Data
The place to come to get BAV data, analysis and insights for the over 57 000 brands in 50 countries studied since 1993.