Your Questions Answered

BAV has been in the WPP family since the Y&R acquisition. It is the longest running and largest consumer study of brands and Brand Equity in the world. It contains 14 billion data points covering 53 countries and some 67,000 brands both big and small.

BAV has impressive industry and academic credentials, developed with academic partners at Columbia Business School, MIT and the University of Washington. BAV now works with leading institutions including London Business School, Wharton Business School, and the University of California.

BAV plays a crucial role in providing deep insights into brand performance and consumer perceptions, making it an invaluable tool for companies seeking to understand market dynamics and drive growth. Its extensive data and robust academic backing allow businesses to make informed decisions, strengthen brand equity, and build meaningful connections with their customers, positioning BAV as a key asset for navigating today’s competitive landscape.

BAV employs a robust methodology that analyzes brand attributes, consumer perceptions, and market trends to provide actionable insights for brand strategy.

BAV utilizes a mix of quantitative and qualitative data, including survey responses, market research, and consumer feedback.

BAV’s unique approach combines a deep understanding of consumer psychology with advanced analytics, enabling brands to gain deeper insights into their performance.

BAV is beneficial for marketers, brand managers, and business leaders seeking to understand and enhance their brand’s position in the market.

Very simply, you will be served with a more comprehensive Brand Knowledge platform than ever before. With more coverage, more facts, more insights, more digital and better ways of accessing the data. Without doubt, BAV will be the best, largest and most insightful brand analytic platform.

A platform that will set new standards for brand understanding and insight.

Exclusive to WPP, no other agency group will have a brand analytics platform that compares.

To create the most advanced and digital brand analytics platform on the planet–powered by BAV data and insights.

Empower brand-based insights to enable more effective creative transformation for our clients. Make use of, and expand all our digital tools, AI, and expertise that we have developed within BrandZ and that are being used across the globe. Fuse all the digital tools with BAV data sets and create innovative new ones.

Be the industry headliner with our digital expertise and creativity in making data more accessible and engaging for all.

We have created an advisory group with representatives from the major WPP companies to get their help, advice and counsel. This will also ensure that any specific requirements from individual companies can be answered.

All WPP employees can now access the new self-service automated BAV brand insight platform 24/7 via the BAV Portal using OKTA Verify.

Full access to the base BAV data will be available for WPP company data scientists and analysts in an excel form.

You can submit a request here.

Yes, anyone who works for a WPP company will have access to BAV data via the BAV Portal and from inside WPP.

Yes, BAV data will be available on WPP Open.

The API is now available in our platform, allowing you to integrate BAV data directly into your tools and workflow

Yes. BAV has a long history going back 30 years. Historic brand data will be available for you to do any in-depth analysis you need. This is one of the many unique powers that this data set has.

Absolutely. To get the most out of BAV and feel confident using its analysis, it is important that you fully understand it. WPP has created the virtual “BAV Academy” (the site you’re on right now).

The Academy is now open for 24×7 training, offering web seminars, a certified module-based self-training course in six languages, videos, and a virtual helpdesk.

For all WPP company colleagues a new self- service automated BAV brand insight platform will be available via the BAV Portal 24/7×365.

To access the data all you will need to do is select the brand and the country you want and the smart system goes to work. It will instantly create analysis, relevant insights and produce a presentation-ready PDF deck that you can download.

At launch on the 6th April, the analysis will cover Brand Equity and Brand Personality. More brand analysis storylines will be added over the coming months including a replacement for “PitchDoctor” to create a comprehensive suite of BAV analytics insights.

You should go to the BAV Portal. Everything can be accessed via this and we will be adding new content regularly.

They will be available but re-written and extended to cover more insights through BAV data. These will be available from September 2021. We are also looking at using Graphic Novel storytelling for other BAV Brand storylines.

For support, please reach out to our BAV Support team via [email protected] and we’ll be happy to assist you.

The best place to go is the BAV Portal.

If you have any specific questions please get in touch.