How to access the BAV apps
In this module you will learn how to set up Okta, WPP's single sign on tool, and how you use it to easily log in to the BAV applications.
All Modules
We have a series of quick modules each designed to help you understand the core elements of BAV and to get the most out of the platform. You don’t have to complete all modules at once, you can log in at your leisure and complete in your own time.
Free
What is BAV all about? – Module 1
In this module you will learn what the BAV platform can offer you, its unique approach to measuring brands, why you should trust it and some of the ways you can use it.
Free
How and why BAV measure brand equity – Module 2
In this module you will learn why BAV segments audiences based on mood and motivation rather than old-style demographics, and how this can help brands refine their purpose and communication strategies.
Free
Understanding the BAV Pillars and how to use them – Module 3
In this module you will learn what the BAV Four Pillar measures tell you: what you can do with the information they provide, and how the Pillars inform your brand strategy.
Free
Understanding BAV’s Brand Personality Metrics – Module 4
In this module you will learn how BAV measures the personality of brands, and the metrics we can use to tell a brand’s personality story.
Free
Using BAV data to segment consumers – Module 5
In this module you will learn why BAV segments audiences based on mood and motivation rather than old-style demographics, and how this can help brands refine their purpose and communication strategies.
Free
BAV Best Countries – Module 6
In this module you will learn how BAV measures the strength of a country as a brand, and how this can influence perceptions of brands from that country.
BAV Brand Reports – Module 7
In this module you will discover how easy it is to create a custom BAV report about any brand you choose – and compare its performance against other brands in a given country. Let’s go!
Free
BAV Stock Watch – Module 8
This module explains how you can get the latest news on the leading brands in each country, and compare the stock market performance of the companies behind them.
Free
Cultural Summary Spreadsheet – Module 9
In this module we will recap what treasures you can find in the BAV data, explain how it was generated, and show you how to make sense of what you find.
Free
The Fount – Module 10
In this module, you will learn how to use The Fount—the source of all BAV data.