All Modules

We have a series of quick modules each designed to help you understand the core elements of BAV and to get the most out of the platform. You don’t have to complete all modules at once, you can log in at your leisure and complete in your own time. 

How to access the BAV apps

In this module you will learn how to set up Okta, WPP's single sign on tool, and how you use it to easily log in to the BAV applications.

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Free

What is BAV all about? – Module 1

In this module you will learn what the BAV platform can offer you, its unique approach to measuring brands, why you should trust it and some of the ways you can use it.

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Free

How and why BAV measure brand equity – Module 2

In this module you will learn why BAV segments audiences based on mood and motivation rather than old-style demographics, and how this can help brands refine their purpose and communication strategies.

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Free

Understanding the BAV Pillars and how to use them – Module 3

In this module you will learn what the BAV Four Pillar measures tell you: what you can do with the information they provide, and how the Pillars inform your brand strategy.

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Free

Understanding BAV’s Brand Personality Metrics – Module 4

In this module you will learn how BAV measures the personality of brands, and the metrics we can use to tell a brand’s personality story.

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Free

Using BAV data to segment consumers – Module 5

In this module you will learn why BAV segments audiences based on mood and motivation rather than old-style demographics, and how this can help brands refine their purpose and communication strategies.

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Free

BAV Best Countries – Module 6

In this module you will learn how BAV measures the strength of a country as a brand, and how this can influence perceptions of brands from that country.

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BAV Brand Reports – Module 7

In this module you will discover how easy it is to create a custom BAV report about any brand you choose – and compare its performance against other brands in a given country. Let’s go!

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Free

BAV Stock Watch – Module 8

This module explains how you can get the latest news on the leading brands in each country, and compare the stock market performance of the companies behind them.

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Free

Cultural Summary Spreadsheet – Module 9

In this module we will recap what treasures you can find in the BAV data, explain how it was generated, and show you how to make sense of what you find.

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