We are here to help

Introducing the BAV team from around the world who are ready to help you make the most of BAV.

How do I access the BAV tools?

Access to the entire BAV ecosystem is done via your WPP Okta Single-Sign On account, giving you access to everything with just one account.

Frequently Asked Questions about BAV

We’re sure you’ve got lots of questions about the switch from BrandZ to BAV, so we’ve made a start with some key answers.

Contact the BAV Helpdesk

The BAV Helpdesk and the BAV team around the world are ready to help you. Send your question below and we’ll make sure it ends up with the right person.

BAV@WPP Global Advisor

Laura Jones

Chief Strategy Officer, BAV Group

Michael Sussman

Chief Product Officer

Advisory, Strategy and Innovation Team

Divya Munjal

Advisor Strategy & Innovation

Ignacio Maiz

Advisor Strategy & Innovation

Javier Pastor

VP Consulting & Innovation Regional Lead Advisor NA

John Keaveney

WPP Advisor, VMLY&R Global Managing Director, Analytics and Insights

Research and Data Development Team

Attila Piros

Director, Data Technology

Berrak Atik

Campbell Killean

Associate Strategist & Insights

David Dyte

Director Applied Statistics

David Marinez

BAV Training Manager

Janine Lim

Associate Statistics Analyst

Michele Jee

SVP Global Director Brand Research Research lead Advisor

BAV@WPP Regional Advisor

Alison Tilling

Chief Strategy Officer, AU-NZ

Andrew Kolb

Head of Strategy, Brisbane

David Pulido

Head Center of Excellence BAV-Bogotá

Ekaluck Charanvas

Chief Strategy Officer, Thailand

Hari Ramanathan

Chief Strategy/Transformation Officer, Asia

Javier Pastor

VP Consulting & Innovation Regional Lead Advisor NA

John Keaveney

WPP Advisor, VMLY&R Global Managing Director, Analytics and Insights

José Antonio Varas

LATAM Planning Director & Regional BAV Director

Luis Fernando Dugand

LATAM CSO, Colombia

Ricardo Lopez

BAV Regional Coordinator, Chile

Contact the BAV Helpdesk